I was watching television and there was an ad about support for quitting smoking of the Phillips Morris website. A cigarette company cares about you and wants to help you quit using their product.
It’s like your crack dealer giving you a referral for a rehab. Right?
Then there are the new ads from Sam’s Club (aka Elite Wal-Mart). The ads reach out to ‘the backbone of the economy’ small businesses.
Wal-Mart eats small businesses for their whole sale price cut breakfasts.
This is like if someone bought your house up behind your back, charged you rent at a 50% price hike and then gave you a 10% discount because ‘they care’.
McDonald’s has a personal trainer on their website. He’s not even a cartoon. They are supporting a healthy lifestyle. See, they care too.
Making money is making money. We all know that corporations are soulless, godless, legally bullet-proof entities. The provide goods and services that we need/want. I DON’T CARE IF CORPORATIONS CARE. It’s not a corporation’s job to care. That used to be the job of the church (that was before they got into politics). Corporations are supposed to make money.
My point: A pimp that calls himself an entrepreneur is STILL a pimp!
But since I enjoy being lied to (i.e. “Your ass looks so small in those jeans!”) as much as the next person, I have some suggestions for other companies to show they care:
Spread the love soulless giants. Spread the love.